Privacy Policy

Wharfedale Farmers Auction Mart Ltd

 Privacy Policy

1. Introduction

1.1 We are committed to putting the privacy of our customers and website visitors at the heart of everything we do.

1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors, customers or prospective customers; in other words, where we determine the purposes and means of the processing of that personal data.

1.3 In this policy, “we”, “us” and “our” refer to Wharfedale Farmers Auction Mart Ltd.

2. How we collect and use your personal data

2.1 We may process your (“acquired data”). The acquired data will be minimised for its purpose, including your business name and/or personal name, job title, job description, mobile number, landline number, email address and relevant public information. The sources of your acquired data are from entry forms & provided by yourselves. This acquired data may be processed for the purposes of marketing suitable services and/or products we may offer. The legal basis for this processing is consent for individuals, or business customers.

2.2 We may process your account information (“account information”). The account information may include your business name and/or personal name, date of birth, job description, mobile number, landline number, email address and relevant public information. The source of the account data is you. The account data may be processed for the purposes of providing our services, operating our website, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you securely. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and the proper administration of the business and/or website.

2.3 We may process your personal data that is provided in the course of the use of our services (“service data”). The service data may include your name, address, telephone number, email address,. The source of the service data is you or your employer. The service data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you. The legal basis for this processing is consent OR legitimate interests, namely the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.4 We may process information that you provide for publication on our website or through our services (“publication data”). The publication data may be processed for the purposes of enabling such publication and administering our website and services. The legal basis for this processing is consent, namely the proper administration of our website and business OR the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services we may offer (“enquiry data”). The enquiry data may be processed for the purposes of offering, marketing and selling relevant services, goods or employment to you. The legal basis for this processing is legitimate interests.

2.6 We may process information relating to transactions, including purchases of goods and services, that you enter into with us (“transaction data”). The transaction data may include your name, address, telephone number, email address, your bank details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business and/or your interest in being provided the most relevant products and/or services.

2.7 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (“notification data”). The notification data may be processed for the purposes of sending you relevant notifications and/or newsletters. The legal basis for this processing is consent, namely communicating updates and benefits surrounding products and ongoing relevant services, which also support the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

2.8 We may process information contained in or relating to any communication between you and us (“correspondence data”). The correspondence data may include the communication content and information associated with the relevant communication.

We will never actively acquire personal sensitive information of any type, however we may hold this if presented by you during any communication. The legal basis for this processing is namely the protection and assertion of our legal rights, your legal rights and the legal rights of others and the proper administration of our business, your services and communications with users.

2.9 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our lawful, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.

2.10 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.

2.11 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

2.12 Please do not supply any other person’s personal data to us, unless we prompt you to do so.

3. Providing your personal data to others

3.1 We may disclose your personal data to our insurers and/or professional advisers insofar as reasonably necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, obtaining professional advice, or the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.

4. Retaining and deleting personal data

4.1 This Section 4 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.

4.1 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.

4.2 We will retain your personal data as follows:

(a) Personal data categories will be retained for a minimum period of six months following the expiry or termination of services or contract, and for a maximum period of 6 years following the expiry or termination of services or contract

4.3 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:

(a) the retention period of (“acquired data”) will be determined by the terms and conditions set out by relevant third party UK marketing agencies.

4.4 Notwithstanding the other provisions of this Section 5, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.

5. Amendments

5.1 We may update this policy from time to time by publishing a new version on our website.

5.2 We recommend you check this information occasionally to ensure you are happy with any changes to this policy.

5.3 We may also notify you of changes to this policy by email.

6. Your rights

6.1 In this Section 6, we have summarised the rights that you have under data protection law. Some of the rights are complex, and not all of the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights.

6.2 Your principal rights under data protection law are:

(a) the right to access;
(b) the right to rectification;
(c) the right to erasure;
(d) the right to restrict processing;
(e) the right to object to processing;
(f) the right to data portability;
(g) the right to complain to a supervisory authority; and
(h) the right to withdraw consent.

6.3 You have the right to: confirmation as to whether or not we process your personal data and, where your personal data is processed. You also have the right to have access to the personal data we share together with certain additional information. That additional information includes details of the purposes of the processing, the categories of personal data concerned and the recipients of the personal data. Providing the rights and freedoms of others are not affected, we will supply to you a copy of your personal data. The first copy will be provided free of charge, but additional copies may be subject to a reasonable fee.

6.4 You have the right to have any inaccurate personal data about you rectified and, taking into account the purposes of the processing, to have any incomplete personal data about you completed.

6.5 In some circumstances you have the right to the erasure of your personal data without undue delay. Those circumstances include: the personal data no longer necessary in relation to the purposes for which they were collected or otherwise processed; you withdraw consent to consent-based processing; you object to the processing under certain rules of applicable data protection law; the processing is for direct marketing purposes; and the personal data have been unlawfully processed. However, there are exclusions of the right to erasure. The general exclusions include where processing is necessary for exercising the right of freedom of expression and information; for compliance with a legal obligation; or for the establishment, exercise or defence of legal claims.

6.6 In some circumstances you have the right to restrict the processing of your personal data. Those circumstances are: you contest the accuracy of the personal data; processing is unlawful but you oppose erasure; we no longer need the personal data for the purposes of our processing, but you require personal data for the establishment, exercise or defence of legal claims; and you have objected to processing, pending the verification of that objection. Where processing has been restricted on this basis, we may continue to store your personal data. However, we will only otherwise process it: with your consent; for the establishment, exercise or defence of legal claims; for the protection of the rights of another natural or legal person; or for reasons of important public interest.

6.7 You have the right to object to our processing of your personal data on grounds relating to your particular situation, but only to the extent that the legal basis for the processing is that the processing is necessary for: the performance of a task carried out in the public interest or in the exercise of any official authority vested in us; or the purposes of the legitimate interests pursued by us or by a third party. If you make such an objection, we will cease to process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing is for the establishment, exercise or defence of legal claims.

6.8 You have the right to object to our processing of your personal data for direct marketing purposes; including profiling for direct marketing purposes. If you make such an objection, we will cease to process your personal data for this purpose.

6.9 You have the right to object to our processing of your personal data for scientific or research purposes or statistical purposes on grounds relating to your situation, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

6.10 To the extent that the legal basis for our processing of your personal data is:

(a) consent; legitimate interest or
(b) that the processing is necessary for the performance of a contract to which you are party or in order to take steps at your request prior to entering into a contract,
and such processing is carried out by automated means, you have the right to receive your personal data from us in a structured, commonly used and machine-readable format. However, this right does not apply where it would adversely affect the rights and freedoms of others.

6.11 If you consider that our processing of your personal data infringes data protection laws, you have a legal right to lodge a complaint with a supervisory authority responsible for data protection.

6.12 To the extent that the legal basis for our processing of your personal data is consent, you have the right to withdraw that consent at any time. Withdrawal will not affect the lawfulness of processing before the withdrawal.

7. Website Privacy

7.1 Cookies

Wharfedale-farmers.co.uk does not use any form of tracking cookies. Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity. For further information visit www.aboutcookies.org or www.allaboutcookies.org. You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However, in a few cases some of our website features may not function as a result.

7.2 Google Analytics

We use a third-party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

8. Our details

8.1 Our registered office is at Wharfedale Farmers Auction Mart Ltd, Chevin Lodge,

Leeds Road, Otley LS21 3BD.

8.2 You can contact us:

(a) by post, to the postal address given above;
(b) using our website contact form;
(c) by telephone, on the contact number published on our website; or
(d) by email, using the email address published on our website.

9. Data protection enquiries

9.1 For all general enquiries relating to your personal data or anything related to this privacy policy please email wfam@auctionmarts.com